Articles & Legal Alerts
Saturday, June 1, 2024
COURT: COURT OF APPEAL AT NAIROBICASE CLASS: CIVIL CASECASE NUMBER: NAI CIVIL APPEAL NO. E403 & E404 OF 2020CORAM: P. NYAMWEYA, A. ALI-ARONI, J. MATIVO; JJADATE DELIVERED: MAY 24, 2024
Friday, May 10, 2024 Copyright Work made for hire Employment contracts Influencer agreements Intellectual Property Protection deliverables
Do hired individuals retain copyright protection over their work in content creation and employment settings?
Tuesday, April 30, 2024 Social media marketing brand promotion contracts don't live it to chance why you need a written contract
Digital marketing and social media promotion, collaborations between brands and influencers are becoming increasingly commonplace. Whether you are a flourishing social media star, an established brand, or a small business venturing into the world of influencer marketing, one rule remains constant: always secure a written agreement. A written contract is not just a formality—it is a key safeguard that protects all parties involved, regardless of the scale of partnership/ collaboration.
Tuesday, April 30, 2024 Exclusivity clause Non-compete clause Influencer Agreement marketing brand loyalty market position confidentiality digital marketing
Understanding and implementing a well-crafted non-compete clause in influencer contracts can safeguard your business interests and maintain the brand’s market exclusivity. Here is everything you need to know to utilize exclusivity/ non-compete clauses effectively.
Sunday, April 28, 2024 influencer contracts payment models flat rate pay per click cost per acquisition tiered commission milestone payments stock options brand ambassadorship shares performance guarantees royalty payments skill development scholarships affiliate marketing commissions content licensing
This guide explains some of the payment structures in influencer marketing agreements, shedding light on their implications and helping you determine which might be most effective for your specific needs. Whether you are a brand manager or an influencer, knowing these options is key for building successful partnerships.