Areas of Expertise
Copywriting
With an in-depth understanding of the legal profession and its industry nuances, Benson serves as the Mastermind Executive of Piscary, a marketing and communication firm that offers customized business communication strategies and solutions for lawyers that align with professional standards and ethics. Piscary has the resources and a dedicated team of various professionals that help individuals and organizations, including law firms to communicate their brand and engage with clients, to achieve their business objectives. This is offered in three packages, namely:
Content Creation & Thought Leadership strategies
We help you establish your law firm as a thought leader in your field with expertly crafted content. From informative blog posts to insightful articles, this package focuses on creating thought-provoking content that positions your firm as an authority and attracts potential clients seeking expertise. We do both auditing of your content or create content for you for publication. We have a pool of content writers who will craft relevant content for you on demand and the message tailored to convert your audience into customers.
Brand Storytelling through Digital Presence
If you do not have digital presence, we help you go online. If you have digital presence, we audit and help elevate your law firm’s online identity with captivating brand narratives and compelling storytelling. This package ensures a cohesive and impactful digital brand presence that resonates with your target audience.
Client Communication Materials
This product enhances your client engagement and communication with professionally tailored materials designed specifically for legal practitioners. From effective newsletters to persuasive client presentations, this package provides clear and concise communication materials that effectively convey your firm’s expertise and build trust with clients.
Benson helps individuals and organizations with Dispute Resolution, Policy, Legislative Drafting, and Legal Research, offering extensive expertise in advisory and dispute resolution in these subjects:
- Intellectual Property
- Media, and Privacy
- Tax
- Banking & Securities
- Real Estate
- Competition
- Corporate Transactions
- Employment & Labour
- Constitutional Law
- Judicial Review
Speaking
You can invite Benson to speak at your event. This is one of his favourite activities.
He recently presented a paper titled Beyond Caesar’s Grasp: Setting Constraints on Governments Taxing Hand at the 5th Annual Kenya School of Laws Conference on TAXATION AND SOCIAL ECONOMIC RIGHTS IN MIDDLE INCOME ECONOMIES held on 25th & 26th April 2024.
Some of the forums where Benson has delivered talks include:
- A keynote speech to Murang’a University students about professional development.
- Delivered a talk alongside several other speakers at the university of Nairobi, Faculty of Science and Technology on the critical topics of disability mainstreaming, behavioral modification, and career mentorship for the boy-child. He emphasized the crucial role that friendship and mentorship play in behavioral modification among young people.